corporate identity, print, brand guidelines, website


GAIA Language is a simulated home to monolingual, bilingual, and multilingual members in Hong Kong, focusing on Chinese, English and Spanish. We used a parrot as a logo mark/mascot to represent the idea of learning any language is by practicing and repeating. We used thin & geometric shapes to create the logo type and mark to create a modern feeling. As the client has different age groups, we devise  two ways to distinguish the different age groups as well.