MCBC (Modern Classic Bicycle Company) is a biking retail business that sells high quality bicycles, from vintage classics to modern take of traditional designs and apparels. MCBC wanted something contemporary but would also like some elements of biking. When the client saw this logo they said it was exactly what they wanted and loved it.
In our strategy session, we went through their consumer journey and seeing what is MCBC's wish list of "To Have". Then by looking at their budget and their wish of "to have" we decided on all the final corporate items they should indeed make to keep within their budget.
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