brand identity, signage

moore chen

Moore Chen Design was established in Hong Kong in 2007 as Hei-Interior (a high-end residential interior company) founded by Moore Chen. In 2007 Moore Chen asked Polly founder of ROKO Studio to designed his company logo, and 10 years later he again came back to Polly to rebrand his company with their new company name with their new marketing direction.

The rebrand of Moore Chen Design needed to reflect  "Modern, Unique and Enduring",  just like their work that they do for their client. So we created a logo that has clean simple lines that has the letters M & C but with a hint of dynamic modern space.